On Newsweek’s Tumblr, a Candid Discussion of its Digital Future
As everyone and their mother opined about Newsweek’s future in the wake of their digital only announcement last week, Newsweek itself had a pretty interesting discussion running on its Tumblr blog. Whatever your take on the whole situation, you have to be impressed with the candid and transparent way Newsweek handled the news.
Here’s one quote posted from blogger Andrew Sullivan:
Of course a weekly news magazine on paper seems nuts to me. But it takes guts to actually make the change. An individual can, overnight. An institution is far more cumbersome. Which is why, I believe, institutional brands will still be at a disadvantage online compared with personal ones. There’s a reason why Drudge Report and the Huffington Post are named after human beings. It’s because when we read online, we migrate to read people, not institutions.
If you’re interested in reading more about this, check out Newsweek’s tumblr blog:
And, if you feel so inclined, here’s my post about it: