On Newsweek’s Tumblr, a Candid Discussion of its Digital Future
As everyone and their mother opined about Newsweek’s future in the wake of their digital only announcement last week, Newsweek itself had a pretty interesting discussion running on its Tumblr blog. Whatever your take on the whole situation, you have to be impressed with the candid and transparent way Newsweek handled the news.
Here’s one quote posted from blogger Andrew Sullivan:

Of course a weekly news magazine on paper seems nuts to me. But it takes guts to actually make the change. An individual can, overnight. An institution is far more cumbersome. Which is why, I believe, institutional brands will still be at a disadvantage online compared with personal ones. There’s a reason why Drudge Report and the Huffington Post are named after human beings. It’s because when we read online, we migrate to read people, not institutions.

If you’re interested in reading more about this, check out Newsweek’s tumblr blog:
Newsweek.tumblr.com
And, if you feel so inclined, here’s my post about it:
theoped.operative.com/newsweek-digital-future

On Newsweek’s Tumblr, a Candid Discussion of its Digital Future

As everyone and their mother opined about Newsweek’s future in the wake of their digital only announcement last week, Newsweek itself had a pretty interesting discussion running on its Tumblr blog. Whatever your take on the whole situation, you have to be impressed with the candid and transparent way Newsweek handled the news.

Here’s one quote posted from blogger Andrew Sullivan:

Of course a weekly news magazine on paper seems nuts to me. But it takes guts to actually make the change. An individual can, overnight. An institution is far more cumbersome. Which is why, I believe, institutional brands will still be at a disadvantage online compared with personal ones. There’s a reason why Drudge Report and the Huffington Post are named after human beings. It’s because when we read online, we migrate to read people, not institutions.

If you’re interested in reading more about this, check out Newsweek’s tumblr blog:

Newsweek.tumblr.com

And, if you feel so inclined, here’s my post about it:

theoped.operative.com/newsweek-digital-future

ontheprogram

ontheprogram:

Episode 4: Tumblr’s Election Coverage, Life at the RNC

Sent to Tampa on assignment for Tumblr, Meg Lanker-Simons took the Republican National Convention by storm. In just a few short days, she produced a steady stream of content, including audio interviews with everyone from former RNC chairman Michael Steele to Libertarian presidential candidate Gary Johnson. I recently wrote about Tumblr’s editorial coverage for Forbes and thought Meg would be a natural fit for On The Program. She joins us to speak about her experiences at the RNC and the experience of reporting for Tumblr’s election blog. (Editors note: This episode is longer than usual)

Check out Meg’s Tumblr blog, Cognitive Dissonance 

Here’s this week’s podcast featuring Meg Lanker-Simons who covered the RNC for Tumblr a few weeks ago. Interesting stuff on how she landed a bunch of great interview while in Tampa. 

gov

election:

Tumblr’s election blog and correspondents get a shout-out on Forbes!

Alex Kantrowitz writes:

Last week in Tampa, Meg Lanker-Simons, a blogger on assignment for Tumblr, caught up with former RNC chairman Michael Steele outside a branch of Wet Willies, a chain mostly known for its assortment of slushy alcoholic drinks. Steele, sporting a blue suit, sneakers and an untucked shirt, stood on the sidewalk as he talked into Lanker-Simons’s voice recorder. “So, you know what, can you take the chill pill and relax about it a little bit?” he said, finishing an answer about his decision to host the Republican National Convention in hurricane prone Tampa. “The sun is out right now, I made a phone call, and it’s all good.”

The interview encapsulates the spirit of Tumblr. It is at once gritty, entertaining, informative and untraditional, a far cry from the sanitized stages and studios that dot the grounds of this year’s nominating conventions. And for Tumblr, that’s exactly the point. Throughout the conventions and continuing on until the votes are cast in November, Tumblr will be providing its own original coverage of the election. The coverage, already underway, tells the story of the 2012 election through a stream of animated gifs, Photoshop propelled memes, salient quotes and meaningful photography.

image

I really just want to high five all of you right now. Truly. Thank you for reading our coverage and thank you to Tumblr for this amazing opportunity. Now, back to your irregularly scheduled programming.

— Meg

Here’s Tumblr’s take on my article. Must say, I like the Gif :)

Election Coverage, Tumblr Style
Have you checked out election.tumblr.com? It’s the first ever dedicated site set up by the Tumblr editorial team and has been blanketing the conventions with ‘Tumblr style’ coverage. Here’s how I describe the coverage in a story I wrote about the effort for Forbes:

Throughout the conventions and continuing on until the votes are cast in November, Tumblr will be providing its own original coverage of the election. The coverage, already underway, tells the story of the 2012 election through a stream of animated gifs, Photoshop propelled memes, salient quotes and meaningful photography. Or, in other words, exactly the type of content that has helped Tumblr register more monthly page views than Wikipedia.

Excited? Check out the full story here.

Election Coverage, Tumblr Style

Have you checked out election.tumblr.com? It’s the first ever dedicated site set up by the Tumblr editorial team and has been blanketing the conventions with ‘Tumblr style’ coverage. Here’s how I describe the coverage in a story I wrote about the effort for Forbes:

Throughout the conventions and continuing on until the votes are cast in November, Tumblr will be providing its own original coverage of the election. The coverage, already underway, tells the story of the 2012 election through a stream of animated gifs, Photoshop propelled memes, salient quotes and meaningful photography. Or, in other words, exactly the type of content that has helped Tumblr register more monthly page views than Wikipedia.

Excited? Check out the full story here.

barackobama

barackobama:

When the President needs something done, here’s who he turns to.

The truth is, this is just weird. And unnecessary. I know, they’re Harold and Kumar, but still. The illegal drug market in America, (including the one for pot) contributes to the prevalence gang violence in Mexico. It’s strange to see the POTUS take such a cavalier attitude towards it.  

Also, notice the hashtag “#our convention is better than your convention.” I’m still sort of blown away at the separate set of rules campaigns get to play by on Tumblr. Not that it’s a bad thing. It’s just… different.

What are your thoughts?