I try to reblog and share more than I post of my own. I do about a 40/60 split between my content and the content I share of others.
Tumblr Guru’s Best Practices Revealed
In an awesome and transparent move, Tumblr Yoda Anthony De Rosa made his Social Media Cheat Sheet publicly available yesterday via Google Docs. The Cheat Sheet, which can be edited by anyone with the link, contains best practices for Twitter, Facebook and Tumblr (in that order).
I found one of the Tumblr tips, which I quote above, to be especially interesting. De Rosa says he reblogs more than he posts his own content- putting the reblog to original content ratio at 60/40. To date, I’ve posted 95 times over 20 months and, of those, only seven are reblogs.
The reason for such limited reblogging is that I’ve worked hard to maintain the quality of this blog. I don’t post everything that comes to mind and until recently, tried to limit postings to kick ass original photography, concert reviews, article recommendations and a few observations.
Lately, I’ve changed my tune. While still very serious about quality, I’ve incorporated a few major changes. First, I started writing about current events and have even had some of my analysis featured in cool places such as Media Gazer:
And, I’m warming to reblogging. Of the seven reblogs I mentioned above, three of them happened in March, and we’re only halfway through. I really like the way reblogs have turned Tumblr into more of a place for conversation and less a place for me to spit out content. For the time being, I’m primarily reblogging posts where I can add additional insight, but that may change.
It wasn’t easy to to change the way I use Tumblr, but I think the changes are good, necessary even. They’ve made this space more relevant and allow me to engage more fully with the (stellar) Tumblr community.
I must admit, I was a bit shocked to see the 60/40 ratio that De Rosa recommends. The idea of posting more content developed by other people than myself on MY blog gives me the willies. But, sharing and community are part of what makes Tumblr great and my recent forays into the world of reblogging have shown me at least this much. I may never get to 60/40, but I’ll be working towards it, trying to bring you a mixture of top notch content created by both me and others. Onward!