"The Administration does not support blowing up planets."
We will analyze millions of interactions a day, learning from terabytes of historical data, running thousands of experiments, to inform campaign strategy and critical decisions.
The Use of Data in Presidential Politics
The above quote comes from an Obama for America job posting found on data science website- KDnuggets. The ad leaves no doubt as to whether the campaign plans to use data to target voters and donors. They will use data and they will use it extensively. Terabytes of it.
In my first post on the new Voted Up blog on Forbes.com I explore the world of data in electoral politics and focus on a new project by ProPublica, which is trying to figure out how the campaigns (and Super Pacs) tailor their email messages based on what they know about voters. This topic is going to be a major one in the 2012 election cycle and I plan on following it closely.
You can view the full post here: http://onforb.es/LK5ILL