Posts tagged advertising

Facebook is more than a fun place to stalk people: It’s a history of my life, and the basis of my social life. I plan just about every organized social activity on it—in fact, I would have a hard time throwing a party or even just finding things to do on the weekend without it.

This is True

The above quote is pulled from Simone Foxman’s recent Quartz article, “Facebook is a goldmine in the making.” I think Simone nails the reason why Facebook isn’t going anywhere, but both she and her colleague, Chris Mims, who wrote the counter argument, “Why Facebook will never make a significant profit,’ miss what I think will be the main source of Facebook’s revenue in the future, retail. 

Why dabble in a $30 million dollar advertising market instead of tackling a $200 million dollar Ecommerce market? Answer: There is no good reason to. Facebook has already dumped a good chunk of its inventory into an ad exchange, automatically cheapening the rest of its shit ad inventory, but making its remnant inventory easier to sell without a direct sales rep. This is happening as the company takes baby steps into the Ecommerce world. Gifts are just the beginning and, even if not a cash cow right now, remember, Facebook will be sticking around for a while. Sooner or later, Facebook will figure Ecommerce out. 

In 2016, the digital advertising industry is expected to be a $55 million dollar industry while Ecommerce is expected to hit $361 million. If you’re Zuck, the decision as to which one to focus on is easy. We should all expect to see Facebook change to facilitate that move, and yes, they’re going to make plenty of money because of it. 

This Ad is Good, This Ad is Terrible

Pull at your heartstrings, then tear you down with an IE logo. 

Most critically, no advertising will be getting in the way. The decision on advertising was the hardest, because obviously it provides a vital revenue stream for almost all media products. But we know from your emails how distracting and intrusive it can be; and how it often slows down the page painfully. And we’re increasingly struck how advertising is dominated online by huge entities, and how compromising and time-consuming it could be for so few of us to try and lure big corporations to support us. We’re also mindful how online ads have created incentives for pageviews over quality content.

The Advertising Portion of Andrew Sullivan’s “We’re Going Independent” Post

There will be no advertising, at least in the onset. A bold component to a bold move by Sullivan and co. 

Will Publishers Become Powerful Online Retailers?
Some already are. The New York Times Store, for instance, is a multi-million dollar business. Check out a my article on the phenomenon here.

Will Publishers Become Powerful Online Retailers?

Some already are. The New York Times Store, for instance, is a multi-million dollar business. Check out a my article on the phenomenon here.

Dear Tumblr Employees,

Do you get to use the Pin free of cost?

Yes, I’m speaking to you, Tommy

A historical tidbit: the original business model for Gizmodo was affiliate fees from purchases of gadgets through Amazon. We didn’t have the scale then to make that work. We do now. In December we made $70,000 from Amazon. Without really trying. No seriously, it was an accident.

Gawker Moves Towards a New Business Model, Makes $70,000 Dollars In One Month Without Even Trying

In a memo to ‘All Staff’ yesterday afternoon, Gawker founder Nick Denton advised the company of a number of changes. The meat of the message is that Gawker is determined to seek revenue outside of the traditional banner ad model. Said Denton:

We expect that the banner ad business will be supplanted by our content services and content-driven commerce

One example given by Denton, which is quoted above, is that Gizmodo was able to make $70,000 dollars in December from Amazon affiliate fees. 

Editorial concerns aside, if Gawker can change its business to be primarily reliant on affiliate fees and content services, it’s a big deal.

Someone is going to have to find a better business model what’s in place now. And Gawker, ever pushing the envelope, has as good a chance as anyone out there.


Wolfson Takes On The New York Times- Twitter Style

Yesterday, the New York Times took on New York City’s Health Department over a potentially misleading ad. The ad, shown above, and portrays an obese man with an amputated leg (ostensibly due to his weight induced diabetes), and is meant to urge New Yorkers to eat less. But, as the Times points out, the man featured in the picture is not an amputee at all. His leg was amputated, reports the Times, not by a doctor but by photoshop. 

City bigwig (boy, do I love that phrase) Howard Wolfson took issue with the fact that the times felt compelled to write about this false portrayal and took to Twitter looking for a confrontation. He got one, courtesy of Times’ Metro Editor Carolyn Ryan.

I thought it would be interesting to post the Twitter spat in one place, so here it is. Do you agree with Ryan, who says the Health Department derives its power from the perception that the victims in its ads are real. Or, do you agree with Wolfson, who argues that since the correlation between sugar drinks and obesity and diabetes is a fact, it’s ok to portray it any way the City wants. 

Not an easy question, but an interesting debate if you ask me.

Public Sector Marketing Done Right

When you think about government agencies these days, the first thing that comes to mind may very well be which of them Rick Perry wants to cut. “Commerce, Education and…,” says Perry. “Seriously?” asks Newt Gingrich. Oops!

But the truth is, some government agencies do a lot of good and just have a hard time getting the message across. They like to talk about their accomplishments (“The Department of Sanitation cleared 19 million garbage bins this week!), but it’s tough to find a receptive audience for a message like that.

Enter New York City Economic Development Corporation, an agency (or quasi agency) I worked for until recently. In their new ‘I Made it Here’ video series, NYCEDC turns the self-referential practice on its head. Instead of telling their own story, the organization is going out to the people they’ve helped and asking them to tell theirs. The videos focus mainly on the success stories of the impacted businesses, with brief references to NYCEDC thrown in.

In the end, you’re left with an inspiring, feel good video about entrepreneurialism in New York City, and a positive feeling about NYCEDC as well. To understand the thinking behind the campaign, I asked NYCEDC Associate Creative Director Rich Solomon to share his thoughts:

Sometimes the best, simplest ideas are right in front of our noses and we don’t see them. Well this was one of those times- almost. NYCEDC’s tag line is New York City. Make It Here. Great spin and anytime you can paraphrase a line from a Sinatra song, how cool.

So I must have written that line a thousand times when it dawned on me. Turn it into a first person statement of City pride, find interesting people, business owners with interesting stories who’ve “made it here” and who have been helped by NYCEDC. Have them tell their story with a “tip of the hat” to NYCEDC and you’ve got more traction, more humanity and more cred than if we told the same story ourselves a million and one times. The idea for the campaign was really that simple and part of of the NYCEDC brand all along. It was just a matter of turning it 180 degrees.

Please enjoy a video from the series above. Check out all the videos on NYCEDC’s Youtube page here. | NYCEDC Tumblr