Most critically, no advertising will be getting in the way. The decision on advertising was the hardest, because obviously it provides a vital revenue stream for almost all media products. But we know from your emails how distracting and intrusive it can be; and how it often slows down the page painfully. And we’re increasingly struck how advertising is dominated online by huge entities, and how compromising and time-consuming it could be for so few of us to try and lure big corporations to support us. We’re also mindful how online ads have created incentives for pageviews over quality content.
The Advertising Portion of Andrew Sullivan’s “We’re Going Independent” Post
There will be no advertising, at least in the onset. A bold component to a bold move by Sullivan and co.