newsweek
Look: I chose digital over print 12 years ago, when I shifted my writing gradually online, with this blog and now blogazine. Of course a weekly newsmagazine on paper seems nuts to me. But it takes guts to actually make the change. An individual can, overnight. An institution is far more cumbersome. Which is why, I believe, institutional brands will still be at a disadvantage online compared with personal ones. There’s a reason why Drudge Report and the Huffington Post are named after human beings. It’s because when we read online, we migrate to read people, not institutions. Social media has only accelerated this development, as everyone with a Facebook page now has a mini-blog, and articles or posts or memes are sent by email or through social networks or Twitter.

Andrew Sullivan on the end of Newsweek’s print existence, and the beginning of its all-digital life. (via newsweek)

Are you wondering why blogger Andrew Sullivan is going independent? Check out this post he wrote after Newsweek decided to go digital only. In it, he says that we look to people for news these days, not institutions. When I read this in October, I wondered why Sullivan would keep his brand under the umbrella of an institution if he really felt this way. Today, he’s answered that question.

  1. torr3y reblogged this from newsweek
  2. augiepark reblogged this from journo-geekery
  3. justinwhatyouare reblogged this from newsweek
  4. teamlimabean reblogged this from newsweek
  5. eezyreeder reblogged this from newsweek
  6. kelxu reblogged this from newsweek
  7. latoyapeterson reblogged this from journo-geekery
  8. bnusrat reblogged this from newsweek
  9. theycallmegomer reblogged this from newsweek
  10. rainbowxxxskittles reblogged this from christopherdickey
  11. josh--a reblogged this from newsweek
  12. christopherdickey reblogged this from newsweek
  13. jltopkis reblogged this from newsweek
  14. america-wakiewakie reblogged this from newsweek
  15. kittrdg reblogged this from journo-geekery
  16. creatorbreakdown reblogged this from newsweek
  17. smalltalktumblr reblogged this from journo-geekery
  18. dorothyinthewindycity reblogged this from journo-geekery
  19. shieldinthenight reblogged this from newsweek
  20. cheeseisakindofmeat reblogged this from newsweek
  21. journo-geekery reblogged this from newsweek
  22. musings-and-misconceptions reblogged this from newsweek
  23. clevercarousel reblogged this from newsweek
  24. jennifergracecook reblogged this from newsweek